Privacy Policy

1. Information We Collect

We may collect information that you provide directly, including:

• Name, email address, phone number, and contact preferences.
• Information submitted through booking forms, applications, questionnaires, surveys, or messages.
• Fitness goals, schedule information, coaching preferences, progress updates, and other information you choose to share.
• Payment and transaction details. Full payment-card information is generally processed by third-party payment providers rather than stored by us.
• Communications with us, including email, text messages, direct messages, and call notes.

We may also automatically collect basic technical information such as IP address, browser type, device information, pages visited, referring pages, approximate location, and cookie or analytics data.

2. How We Use Information

We may use information to:

• Respond to inquiries and schedule strategy calls.
• Provide, personalize, and manage coaching services.
• Process payments and maintain business records.
• Send service-related messages, reminders, updates, and support communications.
• Send marketing emails or text messages when permitted by law and consistent with your consent.
• Improve our website, offers, advertising, customer experience, and security.
• Prevent fraud, enforce agreements, and comply with legal obligations.

3. Cookies and Analytics

Our website and service providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, measure traffic, understand visitor behavior, and evaluate marketing performance. You can control many cookies through your browser settings. Disabling cookies may affect some website features.

4. How We Share Information

We may share information with service providers that help us run the business, including website hosting, CRM, calendar and booking, payment processing, email, text messaging, analytics, advertising, cloud storage, and professional advisory providers. These providers may process information on our behalf under their own terms and privacy practices.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights or safety, investigate fraud, enforce agreements, or complete a business transfer.

We do not currently sell personal information in exchange for money. Certain advertising or analytics activities may be considered "sharing" or "targeted advertising" under some state privacy laws.

5. Calls, Emails, and Text Messages

If you provide your contact information, we may contact you about your inquiry, appointment, coaching services, or account. Promotional communications will be sent only as permitted by applicable law. Consent to receive marketing messages is not a condition of purchase. Message and data rates may apply. You may unsubscribe from email using the link in the message and may opt out of text messages by replying STOP. For help with text messages, reply HELP.

6. Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this Policy, to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations. We use reasonable administrative, technical, and physical safeguards, but no system can guarantee absolute security.

7. Your Privacy Choices

Depending on where you live and whether applicable legal thresholds are met, you may have rights to request access, correction, deletion, or a copy of certain personal information, or to opt out of certain targeted advertising, sale, or profiling activities. You may also withdraw consent where processing is based on consent.

To submit a request, contact us using the mailing address below. We may need to verify your identity before completing a request. We will not discriminate against you for exercising applicable privacy rights.

8. Children

Our website and coaching services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Our paid coaching services are intended for adults unless a parent or legal guardian has provided appropriate authorization.

9. Third-Party Links and Services

Our website may link to or embed third-party services, including booking, payment, social media, community, video, or other platforms. We are not responsible for the privacy practices of those third parties. Review their policies before providing information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new effective date. Your continued use of the website after an update means the revised Policy will apply to future activity.

11. Contact Us

Questions or privacy requests may be sent by mail to: